Special Events

Tweeting Your Way to the White House: Social Media and the 2012 Campaign

Special Events
01 Oct, 2012

Tweeting Your Way to the White House: Social Media and the 2012 Campaign

Social media has changed the landscape of American politics. Candidates are using more sophisticated social media strategies and voters are communicating more actively among themselves. By one measure, between April and August this year almost 600,000 videos mentioning Obama or Romney had been posted on YouTube, quadruple the number posted during the same period in the 2008 election. But does more information -- and a Twitter-speed news cycle-- contribute to more considered opinions or simply more noise? How does the model of crowd-sourced political dialogue shape campaign agendas and communication strategies? Do new technologies help us talk across party lines, or do they contribute to more polarization?

Join us for a discussion with distinguished experts in politics and social media. A reception and exhibit of election-related apps will follow the presentation.


David All, Founder, David All Group

Daniel Kreiss, Assistant Professor of Journalism and Mass Communication, University of North Carolina, and author of "Taking Our Country Back: The Crafting of Networked Politics from Howard Dean to Barack Obama".

Theo Yedinsky, President of Social Stream and Vice President of Sales for North Social

Sponsored by the Robert T. Matsui Center for Politics and Public Service.

Co-sponsored by the Data and Democracy Initiative at the Center for Information Technology Research in the Interest of Society, the Berkeley Center for New Media, the Center on Civility and Democratic Engagement, and the School of Information.

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