Strategic Plan

Strategic Plan

Mission statement

BCNM is an interdisciplinary research center that studies and shapes media transition and emergence from diverse perspectives. Through critical thinking and making, we cultivate technological equity and fairness in our classrooms, in our communities, and on the internet.

Vision statement

We focus on questions of how radical shifts in technology intersect with radical shifts in society, culture, politics, and economics. In this moment of transformation, BCNM leads what must be a global effort to build just and equitable technological futures, especially by honoring and centering women, BIPOC, LGBTQ+, Global South, ability diverse, and socioeconomically disadvantaged peoples as makers and users of new media. We do this by platforming and maintaining inclusive communities for our curriculum and degrees, faculty and student research, and public outreach.

BCNM Strategic Plan 2021-2022

Interdisciplinary Research

Goal: Champion vanguard interdisciplinary research on new media.

Strategy 1: Recruit to UC Berkeley and BCNM two senior faculty members, whose research focuses on race, gender, and technology.

Steer two Targets of Excellence, who would each have a 50% obligation to BCNM, through an off-cycle hiring process, in close partnership with the School of Information in CDSS. Work with the History of Art Department on a potential cluster hire, suggested by Budget Committee, in Asian American and Asia Diaspora Studies.

Strategy 2: Champion inclusive, collaborative new media research by our UC Berkeley faculty and students.

Diversify the BCNM executive committee through targeted outreach, encouraging participation from two or more faculty from underrepresented communities, who can not only advance the Center’s mission of centering more inclusive research on new media but also serve as advisors on the dissertations of our graduate students. Continue to operate funds that platform and focus on research topics centering diverse communities. Offer faculty research seed grants, faculty course grants, and student research grants that publicly prioritize research on contemporary human rights movements.

Strategy 3: Create opportunities for BCNM students to publish in the field of new media studies.

By the end of FY 22, the Color of New Media Working Group will have issued a Call for Papers, selected the abstracts to be included, and collected first drafts from contributors. The CoNM WG will also have developed relationships with university press editors to determine the appropriate venue for publication.

Curriculum Development

Goal: Offer courses on histories and futures of technology that combine arts, design, humanities, social sciences, data, and engineering approaches and foreground diverse makers and users of new media.

Strategy 1: Develop new curricula that emphasize issues of technology and social difference.

Work with our incoming faculty member in Media Studies to develop three new courses for BCNM that focus on this topic. Provide programmatic support to our new faculty member to help spearhead a digital cultures stream in Media Studies, which will form one of three foci for Media Studies majors.

Strategy 2: Locate pathways to offer Transforming Tech and Indigenous Technologies classes regularly.

Investigate opportunities to offer Transforming Tech as a Summer online course and apply for grants to expand our Indigenous Technologies initiative into the classroom.

Strategy 3: Accelerate peer learning experiences.

Expand our Undergraduate Research Fellowship, which pairs undergraduates with a graduate who can mentor them on research practices and introduce them to new disciplinary fields.


Goal: Host public events that define important and unexpected new directions of research for new media scholars, engineers, artists, and policymakers.

Strategy 1: Continue the Indigenous Technologies public lecture series.

Organize a robust program of eight public workshops or lectures that feature Indigenous scholars, artists, and activists working at the intersection of technology and indigeneity. Expand the program from our History and Theory of New Media Lecture Series to our larger Art, Technology, and Culture Colloquium.

Strategy 2: Explore building a paid New Media public workshop program.

Undertake a comparative analysis of short public workshops available online. Formulate a budget and develop a proposal for a BCNM public workshop program and present this document to the BCNM Executive Committee for a vote on whether to invest resources into implementing this series.

Strategy 3: Convene a book workshop and public symposium around the theme of ‘the Media Crease.’

Organize a closed workshop on the Media Crease with senior scholars and contributors to the Color of New Media book on the phenomenon. Offer a public symposium to promote a larger conversation around the term.

Strategy 4: Launch a speaker series and fundraising drive for AAPI in Media.

Organize a two-part lecture series on representations of AAPI in the media and pathways for AAPI into entertainment careers, working closely with Berkeley alum in Hollywood. Establish a scholarship for AAPI students in media through fundraising associated with these events.