Henry Jenkins, “Transmedia”

thumbnailProf. Jenkins is the most influential theorist of “transmedia storytelling.” According to Jenkins, “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.” For the past two years, Jenkins has co-organized the “Transmedia, Hollywood” conference in Los Angeles, bringing together media industry professionals, academics, and media fans to discuss how cross-platform engagement can create rich entertainment experiences for audiences. Jenkins’ book on Transmedia, co-authored with Sam Ford and Joshua Green, is forthcoming from NYU Press.

Jenkins Lecture from Berkeley Center for New Media on Vimeo.

Henry Jenkins is the Provost’s Professor of Communication, Journalism, and Cinematic Arts at the University of Southern California. He arrived at USC in Fall 2009 after spending the past decade as the Director of the MIT Comparative Media Studies Program and the Peter de Florez Professor of Humanities. He is the author and/or editor of twelve books on various aspects of media and popular culture, including Textual Poachers: Television Fans and Participatory Culture, Hop on Pop: The Politics and Pleasures of Popular Culture and From Barbie to Mortal Kombat: Gender and Computer Games. His newest books include Convergence Culture: Where Old and New Media Collide and Fans, Bloggers and Gamers: Exploring Participatory Culture. He is currently co-authoring a book on “spreadable media” with Sam Ford and Joshua Green. He has written for Technology Review, Computer Games, Salon, and The Huffington Post.

**Due to limited seating we will be distributing free tickets for this event. The box office, where you may collect your free ticket, opens at 4pm. The doors will open at 4:30pm.

The History and Theory of New Media lecture series, presented by the Berkeley Center for New Media, invites interdisciplinary scholars to reflect critically on the nature of contemporary media. The series will present talks from philosophers, historians, literary critics, art historians, and media theorists, with the aim of understanding new media in its broadest contexts.