Lecture: 5:00 â 6:15 p.m.
Reception & Student Project Demos: 6:15 â 7:00 p.m.
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The Berkeley Center for New Media joined Pattie Moore, the first woman to graduate from the Rochester Institute for Technology as a product designer, on the night of April 8th to discuss product design equality.
Moore started off the night with a slideshow introducing her family, which became essential to understanding the different themes she addresses and who she has in mind when designing. One of the themes she speaks about is empathy. She explains her experience traveling through Europe dressed up as a senior citizen. Moore describes the kindness and cruelty she encounters and the effect it has had on her philosophies as a product designer.
Moore goes on to describe her belief that people are not âhandicapped.â She claims to not design for âhandicaps,â but rather for people whose capabilities have changed.
To emphasize her lesson on empathy, Moore ends the lecture with a poem found among the possessions of an aged lady who died in the geriatric ward of a hospital. The poem addresses the treatment the elderly woman faces from nurses in the ward. Finally, Moore ends her talk on the note that with product design âwe are trying to create choice.â
Creating for our comfort, providing for our existence, responding to the daily challenges that impact our lives, is a matter of design. There has never been a more exciting or vital time for the presence of design, and the need for âhumanismâ in design has never been more crucial to our future. By focusing our talents on the needs of each individual as equal, designers have given birth to a new order: âInclusivity By Design.â This âDesign For Allâ philosophic challenge doesnât simply ask âWhy?â but rather, âWhy not?â
Designer and gerontologist Patricia Moore will examine the potential for this new order by design and explore the opportunities for our lifespan autonomy.
Co-sponsored by: Berkeley Center for New Media | CITRIS Data & Democracy Initiative, CITRIS Mobile App Challenge | Health@CITRIS | Jacobs Institute for Design Innovation