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Cultural Heritage & Cultural Consumption

Commons Conversations
06 Apr, 2020

Cultural Heritage & Cultural Consumption

Research on Cognition Mode of Intangible Cultural Heritage and Cultural Consumption — A Comparative Study from Chinese and British questionnaires

with Gu Jiang
​National Center for Industry Research
Nanjing University

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According to a survey conducted by the National Cultural Industry Research Center of Nanjing University in China and the UK, this paper uses the order logit model to discuss the influence of the intangible cultural cognition mode on the degree of Chinese and British cultural consumption that occurs while resident income increases. The results show that, generally speaking, the residential cognition degree of intangible cultural heritage in China is lower than that in the UK. The degree of cognition of intangible cultural heritage has a significant positive influence on the level of cultural consumption of Chinese and British residents. During the study of the intangible cultural cognition mode, the results show that the cognition mode cultivated by family upbringing and school education have a positive and significant influence on the cultural consumption level of Chinese residents.

These two cognitive modes, however, have no significant influence on the cultural consumption level of British residents. The active cognition mode of their own interests and hobbies has no significant influence on the cultural consumption level of Chinese residents, while the active cognition mode has a positive and significant influence on the cultural consumption level of British residents. The active cognition modes of intangible cultural heritage, such as participating in cultural activities, show exhibitions and traditional festivals, watching movies and TV, reading books, and exploring online resources can improve the cultural consumption level of Chinese residents significantly. In the UK, the active cognition modes of using intangible cultural heritage to improve the cultural consumption level include attending lectures, sightseeing, participating in cultural activities and show exhibitions.

As residents’ income increases, there is a higher cognition degree of intangible cultural heritage, which leads to a more obvious improvement in the proportion of cultural consumption of Chinese and British residents. Further research shows that the active cognition mode of intangible cultural heritage led by individual interests and hobbies can significantly improve the cultural consumption level of British residents. This conclusion, however, is not significant for Chinese residents.

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