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Announcing IMAGE as LOCATION

We are thrilled to announce IMAGE as LOCATION: A Bay Area Festival that explores the relationship between people, pictures, and places brought to you by Books in Browsers, the Cultural Services of the French Embassy, the Goethe-Institut San Francisco, Gray Area Foundation for the Arts, swissnex San Francisco, and the UC Berkeley Center for New Media.

Exhibitions, artist talks will take place across the Bay, with a UC Berkeley Conference bringing together the artists, technologists, and theorists at the heart of the festival to discuss how images define our understanding of our environment, by allowing us to access the inaccessible.

Beginning at the microscopic scale and moving through our human dimensions into planetary orbits, we will discover what it means to wrap our world in visual artifacts both from a cultural and public policy perspective.

Xavier Lucchesi Exhibition
October 17 – October 26 | Gray Area
Monumental projections in Gray Area’s new location will reveal how Xavier Lucchesi uses X-rays and scanners to create images, allowing him to transcend opacity and peek inside the unknown with a very graphic rendering.

Opening Reception | Free and Open to the Public
Friday, October 17, 6: 30 PM

Closing Reception | RSVP
Sunday, October 26, 11:00 AM

Artist talk with Xavier Lucchesi | RSVP
Monday, October 20, 6:30 PM

Virtual Relocation
October 16 – October 24 | Goethe-Institut San Francisco
NewHive –a digital multimedia publisher– and the Goethe-Institut San Francisco had called upon the public to create virtual remixes of their favorite works of art. The act of rearranging, deconstructing and reframing images previously viewed as static raises questions about object permanence, locational context, the mutability of art and the internet as place. The top selections submitted will be featured as installations in this exhibit at the Goethe-Institut San Francisco.

Opening Reception | RSVP
Thursday, October 16, 6:30 PM

The Placemakers Exhibition
October 21 – November 14 | swissnex San Francisco
In THE PLACEMAKERS exhibit, step inside the world of the MAPs, Moments in Algorithmic Places, and discover the surreal yet familiar landscapes of three placemakers who use 3D mapping software as their muse: Swiss artist Regula Bochsler, San Francisco-based artist Jenny Odell, and Brooklyn-based artist Clement Valla.

Opening Reception | RSVP
Tuesday, October 21, 6:30 PM

Image as Location Conference
October 22 – 9:00 AM | UC Berkeley Center For New Media
At the Image as Location Conference, the artists, theorists, and technologists at the heart of this festival will gather to explore how we are shaped by the images that define our world from the microscopic to the astronomical scale.

Register online for Image as Location: The Conference.
Registration includes conference admission, breakfast, lunch, and access to the closing reception

Books in Browsers Conference
October 23 – October 24 | Gray Area
Gray Area is hosting the premier next generation publishing conference in October. Books in Browsers (BiB), now in its fifth consecutive year, will be co-organized by The New York Public Library (NYPL) and Frankfurt Book Fair. BiB explores digital publishing production, design, and interaction with open web standards. Participants include publishers, writers, software developers, and user experience designers working towards creating web standards within the publishing community.

Hackathon | RSVP
Saturday, October 25, 10:00AM

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